Squealer makes the animals feel bad by telling the other animals that Napoleon is making the hard choice.
“I trust that every animal here appreciates the sacrifice that Comrade Napoleon has made.”
Orwell begins Squealer’s speech by addressing the other animals. This makes the animals feel guilty about blaming Napoleon and more eager for him to be in charge. This reminds me of the time when the pigs took the apples and milk and said that they were doing it for the benefit of the other animals. When Squealer is lecturing the animals about Napoleon, he is saying that being in charge is a thing that is bad and very hard work. People in Russia who might not like what Stalin is doing might also not want to speak out against it because Stalin freed the people from the Tsar.
Another language device that Orwell use is Relative clause.
“but sometimes you might make the wrong decisions, comrades, and then were should we be?”
By adding comrades Orwell has made it clear that Squealer is speaking to every one. This makes the other animals, that Squealer is speaking to, more determined to work together. Squealer also adds a little threat, although very cleverly. He says that if the pigs don’t get what they want then bad things will happen but the bad things that will happen wont be done by the pigs, and also saying that the pigs can prevent the bad things if they get what they want.